I know an organization called CUSA (Chinese
Undergraduate Students Association) that has an active work in the Chinese
environment with a lot of events to spend time with. I think it is related to
Marketing because to participate in any event we need to pay a ticket price.
During my time in college and knowing this organization, I think it is easy for
them to focus on the public because they mainly target the Chinese students
because all the events are Chinese culture related.
I have participated in many of their events
and they do a great job because the activities are very close as the Chinese
ones, so it is a good remedy for homesickness. But sometimes I see an
over-exaggeration about what they are selling because it is impossible to make
it the same way as in China. But overall they sell it very effectively, for
example, sending email or Wechats (Whatsapp like application)… So they can
reach a high population of students without spending a lot of money.
In conclusion, this organization make every
event possible by selling an event to collect money for its own good.
Basically, they sell a product that the public buys. During the selling of the
product they need to cover some basic points to increase the tickets sold such
as good communication methods to connect with the buyer.
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