8 Advanced Marketing Hacks: How To Get One Million People To Pay Attenti...

Tai Lopez, a billionaire businessman dedicated to teaching the average person how to make it big in this world, shares marketing tips in this video that will get "One Million" people to pay attention to your brand. I figured you'd enjoy hearing tips from a man who actually got rich off of his ideas. He has an entire channel on Youtube dedicated to knowledge and successful entrepreneurship so feel free to check him out over there!



By: Maxamilian Tarpey



Sources:

https://www.youtube.com/user/tailopezofficial

Marketing Meets the Drug Industry

Although thanks to Netflix many of us don’t have to watch commercials anymore, if you’re flipping through the channels and see the ads, you’ve surely noticed a pattern emerging. An overwhelming majority of commercials are for prescription drugs. This seems like a monumental change from the days of drooling over the newest and coolest toys as they flashed across the screen or begging my mom to buy the latest sugary cereal being advertised when I was a kid.  Commercials for prescription drugs are taking over the air waves. To me, this seems a little strange. Why are they advertising drugs to me, shouldn’t I be listening to what my doctor prescribes me if I need medication? Shouldn’t drug companies be marketing to doctors, not to the average Joe?

According to medicinenet.com, the amount of money pharmaceutical companies are spending on direct-to-consumer advertising has tripled between 1997 and 2005, and has grown from $1.3 billion to $4.2 billion since the restrictions governing drug ads were relaxed by the U.S. Food and Drug Administration. Drug companies strive to achieve name recognition with their products. They aim to put the products into consumers’ heads so that they might recognize the symptoms the commercial describes and then run to their doctor in hopes of being prescribed this magical drug.

While of course this is increasing sales and profit for these drug companies, it creates ethical issues. Marketing medicine to everyday people can lead to overprescribing, and patients thinking that they have symptoms or a disease that they really don’t have. A high increase in drug commercials has led to many people coming into their doctor’s office thinking that they need to be prescribed a medicine that they really don’t need. Drug companies purposely try to play on people’s fears and concern for their health to make money. It’s clever, but many find it unethical. Long story short, if you’re someone who already finds themselves frequenting Web MD, it's probably best just to mute your commercials. 

By: Rachel Seyfarth

Sources:

"Drug Companies." MedicineNet. N.p., n.d. Web. 28 Feb. 2016.

Prompted Blog Post #5：Observing Community

  I know an organization called CUSA (Chinese Undergraduate Students Association) that has an active work in the Chinese environment with a lot of events to spend time with. I think it is related to Marketing because to participate in any event we need to pay a ticket price. During my time in college and knowing this organization, I think it is easy for them to focus on the public because they mainly target the Chinese students because all the events are Chinese culture related.

 

  I have participated in many of their events and they do a great job because the activities are very close as the Chinese ones, so it is a good remedy for homesickness. But sometimes I see an over-exaggeration about what they are selling because it is impossible to make it the same way as in China. But overall they sell it very effectively, for example, sending email or Wechats (Whatsapp like application)… So they can reach a high population of students without spending a lot of money.

 

  In conclusion, this organization make every event possible by selling an event to collect money for its own good. Basically, they sell a product that the public buys. During the selling of the product they need to cover some basic points to increase the tickets sold such as good communication methods to connect with the buyer.

 

Source: 密歇根州立大学中国学生学者联合会. (n.d.). Retrieved from http://www.cssamsu.com/




BY：Zhenren Ruan

The Brilliant Marketing of Apple, Inc.

Apple sold nearly 75 million iPhones in 2015, within the first fiscal quarter of the year. These sales earned the company $18 billion in profit alone. I myself have purchased multiple iPhones and most recently, a laptop produced by Apple. It seems that Apple products can be seen anywhere and everywhere you go, whether it be in a computer lab at a school or in the hands of a six year old. Apple appears to be the leader of mobile technology when it comes to pop culture, and this is not simply the result of creating quality products with good design and proper functionality. Apple has been able to gain enough loyalty in their customers to make them buy their new products over and over again as the older models quickly become outdated; this is accomplished through the brilliance of their marketing strategies.

Apple has made it clear through marketing that their goal is to make products that are well designed and easy to use. Not only that, but Apple has also placed a large emphasis on the individuality that their products offer to customers, notice the I in iPhone, iPad, etc. By doing so, Apple has become a representation of lifestyle and innovation, and this is why so many people buy into their products. People who purchase Apple products do not do so solely because they wanted to buy them, but also because they are willing to represent what the company stands for. In more simple terms, Apple has been extremely successful in marketing because they have influenced people to not only buy into their products, but into their image.

Promoting the image and beliefs of a company is what truly separates it from other companies, and is exactly what separates Apple from other companies. In a TED Talk by Simon Sinek, he explains that Apple's marketing is successful because they promote why they do what they do rather than just promoting what they do. This gives the brand personality, and gives people much more of a reason to spend their valuable money on their products. Without Apple's "personality", which all started with the ideas of Steve Jobs, they may have been just another computer company.

Start With Why - Simon Sinek TED Talk: Discussion about Apple begins at 3:05.

- Paul Gielow

Sources:

- "Apple's Branding Strategy." Marketing Minds. N.p., n.d. Web. 10 Apr. 2016.

http://www.marketingminds.com.au/apple_branding_strategy.html

- Moorman, Christine. "Why Apple Is a Great Marketer." Forbes. Forbes Magazine, 10 July 2012. 

Web. 10 Apr. 2016.

http://www.forbes.com/sites/christinemoorman/2012/07/10/why-apple-is-a-great-

marketer/#5989a0906cb0

- Olson, Parmy. "Apple Smashes Forecasts, Selling 74.5 Million IPhones In Q1." Forbes. Forbes 

Magazine, 27 Jan. 2015. Web. 10 Apr. 2016.

http://www.forbes.com/sites/parmyolson/2015/01/27/apple-smashes-forecasts-selling-74-5-million-

iphones-in-q1/#174e4a8f43b7

- SJBAccounting. "Start With Why - Simon Sinek TED Talk." YouTube. YouTube, 29 Sept. 2013. 

Web. 10 Apr. 2016.

https://www.youtube.com/watch?v=sioZd3AxmnE

Picture:
- https://www.google.com/search?q=apple+computers&espv=2&biw=1117&bih=644&source=lnms&tbm=isch&sa=X&ved=0ahUKEwif3_rnhJHLAhVEl4MKHej_CGkQ_AUICCgD#tbm=isch&q=apple+computers+logo&imgrc=1a3jMnEtHaFbEM%3A

Celebrity Marketing

Celebrities are great salesman. The consumer associates a product with a celebrity. That association creates the desire of the product for the consumer. They believe if the celebrity uses it then I want to use it too. These celebrities don’t have to be incredibly famous, they only need to be recognizable to the target audience.

One company that often uses celebrity marketing is pistachio. They have gone from using celebrities such as Snoop all the way to using Emoji’s to market their product. However, all of these celebrity forms have worked for them. They all work because they are all familiar, have relevance, esteem, and differentiation. Use the ad below to see how they use each of these aspects.

Snoop Pistachio Ad

Emoji Pistachio Ad

Both of these commercials have a familiar celebrity. Everybody uses emoji’s and knows what they are. As well, Snoop has made a name for himself and has become a face the public easily recognizes. Although most people wouldn’t initially be able to see a relevance between an emoji and pistachios, the commercial shows and tells you how the emoji does it. This creates the relevance between the product and the celebrity. Esteem of the celebrity represents the name and reputation that particular celebrity holds. For both examples, it is important to maintain a positive reputation. Finally, how do these celebrities differentiate from other celebrities used in marketing a product? Many celebrities are used over and over again marketing handfuls of different products. Sofia Vergara has represented Cover Girl, Head and Shoulders, and diet Pepsi. I believe pistachio is using differentiation well by choosing celebrities that can be uniquely represented by their brand. Personally, I have never seen a commercial that uses an Emoji as a celebrity marketer, which allows the pistachio brand to stand out. Overall, pistachio is using celebrity marketing to its advantage.

By: Sydney Smith

Acing the Interview

         We all know that the key to landing your dream marketing job is to kick butt in the interview, but how exactly do you do that? Well, there are four main points conquering the nerve-wracking interview process and helping yourself feel a little more comfortable and prepared walking into it.

1. Be Prepared

• Make sure to leave for the interview with enough time to get there and be able to look over your materials and relax before meeting with your interviewer.
• It is crucial to come into the interview having done research on the company, and to be familiar with the duties and expectations of the position you are looking to land.
• Always make sure that you bring extra copies of your resume.

2. Look the Part

Never wear open toed shoes, bright colors, low cut tops, or super high heels, you want the attention to be on what you're saying, not what you're wearing. 

Come dressed in business professional attire (suit and tie, or skirt, blouse, and blazer). 

3. Act Like You're Having a Conversation

• Practice your responses ahead of time, thinking of 5-10 situations and experiences you've had that would be beneficial to discuss.
• Most interviewers will want you to follow the STAR format (Situation, Task, Action, Result) in answering their question, but it is important to put your responses into this format in a conversational manner, not making it sound choppy and robotic.
• Remember that your interviewer is a real and genuine person, if you make a conversation out of your responses, it will seem less intimidating and will flow much more naturally.
• Try to avoid "um" and "like," and don't be afraid to take a minute to think about what you want to say before saying it.

4. Stay in Touch

• Make sure to send a follow up email thanking your interviewer for their time and letting them know that you hope to hear from them soon.
• This will show how much you care about getting the position, and will set your apart from your competition.

Following these four guidelines will help ensure that you are on your way to landing your dream job!

By: Rachel Seyfarth

Sources:

Fordin, Audra. "You Auto Know These 4 Things If You're Getting Ready For An Interview -                          Tomorrows Technician." Tomorrows Technician. N.p., 07 Aug. 2015. Web. 24 Feb. 2016.

The Olympics and Marketing

Every two years, the Olympic games return to television and attract the eyes of millions of viewers. People all over the world flock to their living rooms to watch the world’s greatest athletes compete for the gold medal. But, athletic competition is only a part of what people are exposed to while watching the games. The Olympics have become a center for advertising, including sponsorships and commercials.

Much like during the Super Bowl, companies take advantage of the enormous audience during the Olympics. In the earlier years of the games, most of the advertising that took place was related to politics. Eventually, marketing professionals began to recognize the potential for profit by advertising products or services through the Olympics. Placing an advertisement during the commercial break of the Olympics will display your company to the world. Buying thirty seconds of running time for a commercial during the games is not quite as expensive as doing so during the Super Bowl, but can reach a costly amount of about $600,000. 

Although, sponsoring events and running commercials during the games are not the only forms of advertising related to the Olympics. The top athletes who compete in the games are often recruited by brands to endorse their products as a way of advertising. One example is the 18 time gold medalist swimmer Michael Phelps’ endorsement of Subway. Phelps would appear in advertisements claiming that he eats Subway as a technique to convince people that Subway is healthy, or that “winners” eat Subway.

Television advertising is one of the most effective forms of marketing a company, especially during events that are watched my millions of people. A marketing plan that involves advertising within the Olympic games is almost sure to generate success and profit for a company.

- Paul Gielow

Sources:

- Costa, Brian. "The Woman on the Olympics Marketing Hot Seat." WSJ. N.p., 21 Feb. 2016. Web. 

10 Apr. 2016.

http://www.wsj.com/articles/the-balancing-act-of-olympics-marketing-1456110317

- Lee, Johnny K. "Marketing and Promotion of the Olympic Games | The Sport Journal." The Sport 

Journal. N.p., 2 June 2005. Web. 10 Apr. 2016.

http://thesportjournal.org/article/marketing-and-promotion-of-the-olympic-games/

- Mahoney, Sarah. "Why Subway Loves TV." MediaPost. N.p., 18 July 2012. Web. 10 Apr. 2016.

http://www.mediapost.com/publications/article/178987/why-subway-loves-tv.html?edition=

- Ukman, Lesa. "Getting Olympic Sponsorship Right: Coca-Cola's Winning Formula." - 

Sponsorship.com. N.p., 6 Aug. 2012. Web. 10 Apr. 2016.

 http://www.sponsorship.com/About-IEG/Sponsorship-Blogs/Lesa-Ukman/August-2012/Getting-Olympic-Sponsorship-Right--Coca-Cola-s-Win.aspx