Social Media Marketing

The growing world of social media is becoming key to a businesses success. Businesses are now using social media to expand their brand. Social media marketing involves a company sharing and promoting their brand through social media sites in order to communicate their product to the desired customer (WordStream). Many companies are paying celebrities to post on social media about their product. This increases sales as the celebrities fans want to buy the products that celebrity uses.

Social media allows a business to tell one person about their product. However, that one person will tell two people and those two people will tell two more and so on. This way, the company puts in minimal effort and money and their brand communicates to millions of people. When a business posts on social media often, the consumer feels more connected to them which creates a sense of loyalty between the company and the customer (Demers, 2014).

It is not only important for a business to post on social media but also to listen to their audience. Many consumers will post about what they'd like in a product or service. By listening to this audience, a company can promote what they wish for. This will generate more sales and create a stronger relationship between the business and customer. Social media marketing is an emerging world for businesses. This world is extremely beneficial to a company and their relationship with the customer.

Sources:

DeMers, Jason. "The Top 10 Benefits Of Social Media Marketing." Forbes. Forbes, 11 Aug. 2014. Web. 1 Apr. 2016.

"Social Media Marketing for Businesses." Word Stream. Word Stream, n.d. Web. 1 Apr. 2016.

By: Sydney Smith