Although, one of the main reasons that people are attracted to Netflix is because there are no commercials. Paying for a subscription gives you the freedom to watch 40 episodes of a show back to back, if that is what you desire. Hulu on the other hand does play commercials on their site, but that may not always be true. So, what does this mean for marketing? If at some point in the future most online streaming sites are ad-free, and the majority of people have ditched their cable providers to stream online, it would have a huge impact on common marketing techniques. The ways in which companies advertise their products and services would change completely because television commercials would be far less effective and reach a significantly smaller amount of viewers. Unless online streaming sites end up needing to play commercials in order to stay in business, the modern television commercial would basically disappear other than their presence on Youtube. But, most advertisements that play before videos on Youtube can be skipped within a few seconds.
The transition from cable to online streaming won't happen in a matter of days, it will be slow and gradual. But, as it happens, the way in which businesses conduct their marketing plans will have to adapt. The world of marketing is going to change a lot in the near future, and people hoping to have a career in it need to be ready for that.
- Paul Gielow
Sources:
- Magid, Larry. "Households Abandoning Cable and Satellite for Streaming." Forbes. Forbes
Magazine, 19 Mar. 2013. Web. 10 Apr. 2016.
- Ravenscraft, Eric. "Netflix Is About to Raise Prices For Grandfathered Users, As
Expected." Lifehacker. N.p., 20 Jan. 2016. Web. 10 Apr. 2016.
- Seward, Zachary M. "Time Warner Cable Customers, Throw Your Cable Box out the
Window!" Quartz. N.p., 24 Apr. 2015. Web. 10 Apr. 2016.
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