Marketing Discipline

   As the old Chinese saying goes: No any orders without laws and rules. Discipline plays a very important role in the social order of life. Public places require discipline; the march to war requires discipline; school teaching also requires discipline. Only discipline can make the things become unreasonable and establish trust. Discipline also guarantees the implementation of the road. Because like an army, if they don’t have any discipline, they cannot win the victory at the end of the war, since they are so mess. Since ancient times, regardless of which generation of the emperor to rule the world, they are inseparable from the ironclad discipline. Without discipline, how can the emperors govern their country? How can the emperors make their country stability and order it? In school if there is no discipline, teachers will be giddy to how can they manage their students, do not let the students get into trouble? Therefore, people's success is inseparable from the strict discipline.

  Also in my own fields is like that, too. Each of the major should have it own discipline to protect it and order it. Otherwise, it might be in trouble and became very chaos. My field is the marketing. However, in the Wikipedia we can find the marketing is the thing that marketing is the process of communicating the value of a product or service to customers for the purpose of selling the product or service. It is a critical business function for attracting customers. It also has it’s own discipline in it’s field. Marketing disciplines provides organizations marketing support services at a fraction of the cost of higher-priced advertising agencies. With marketing disciplines, organizations without in-house capabilities can meet their business objectives at a reasonable cost. (marketing-disciplines, March 5,2016) So we should obey the rule of it more careful. Because of the fact that one error will fail the all things you done before. As we know, nowadays, some big companies didn’t obey the rules that their own create, even the government required. For example, the instant noodle use the gutter oil want to strengthening their facility with numbers and make more profit to company, but it need to face to the legal sanction at the end.

  To sum up, in my own view, I think in my fields, the disciplines and rules of it are very important to success or fail.
--- Zhenren Ruan

Reference:

1.Wikipedia, Marketing, Wikipedia, [Online], Available from:

https://en.wikipedia.org/wiki/Marketing [Assessed March 05,2016]

2. Marketing-disciplines, [Online], Available from:

http://marketing-disciplines.com [Assessed March 06,2016]