The Importance Of Packaging

When you're walking down an aisle in a store looking for a specific product, there is one thing that makes you recognize what you're looking for, and that is the product's packaging. The packaging of a product is nearly as important as the product itself. According to The Paper Worker, packaging is responsible for about one-third of consumer decision-making. The way that your product is packaged represents your brand, and is an enormous part of marketing alone. Personally, I have a great appreciation for the way that Apple packages their products because of the simplicity and how easily recognizable it makes their products. Packaging has a huge impact on consumers emotions just like advertisements do.

According to Business Insider, it only takes about seven seconds for a product and it's packaging to form a first impression on someone, so it better be good. It is crucial for your product to stand out when it is on a shelf full of similar ones, and this is where packaging comes into play. Although, packaging is important outside of the store as well. When somebody shops online, and their package arrives, they may take a picture of it and post it online. If the packaging design is aesthetically pleasing, almost 40% of consumers would be likely to post a photo online, according to The Paper Worker. This is basically a form of free advertising, and if thats not enough to prove exactly how important packaging is, then I don't know what is.

Overall, packaging has the potential to attract customers, provide information that promotes the brand, influence the purchase decision, and differentiate the product from others. But, functionality is also extremely important. Besides these things stated, the main goal of a package is to protect the product. Packaging serves so many purposes, and cannot be forgotten if a brand is striving for success.


- Paul Gielow

Sources:

- Lorette, Kristie. "Importance of Product Packaging in Marketing." Importance of Product Packaging in Marketing. N.p., n.d. Web. 03 Apr. 2016.

ht    tp://smallbusiness.chron.com/importance-product-packaging-marketing-648.html- Conran, Joshua. 

"      - Why Your Product's Packaging Is as Important as the Product Itself." Inc.com. N.p., 22 Sept. 2014. Web. 03 Apr. 2016.

             http://www.inc.com/joshua-conran/why-your-product-s-packaging-is-as-important-as-the-product-itself.html

- Jarski, Veronika. "How Product Packaging Affects Buying Decisions [Infographic]." MarketingProfs. N.p., 6 Sept. 2014. Web. 03 Apr. 2016.

             http://www.marketingprofs.com/chirp/2014/25957/how-product-packaging-affects-buying-decisions-infographic