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Sunday, April 10, 2016

Making Advertisement Money On Youtube

Since 2005, people have been uploading their own videos to Youtube. The website allows anybody to post their own video for the world to see, which later transformed into a mechanism for making money if you can grow a large enough audience. Youtube stars such as Felix Kjellberg, better known as PewDiePie, have made millions of dollars off of their videos. Youtube stars like Felix can thank advertisers for their fortunes, because the advertisements that are played before their videos are what create them. Although, not just anybody can make money off of their Youtube videos. For example, the skateboarding videos that I posted on Youtube throughout high school never attracted enough attention for me to even attempt to make a profit. Advertisers look for users who have a huge following, and use that person's videos as a place to advertise their business.

Pictured Above: Felix Kjellberg (PewDiePie), who has made millions off of his Youtube videos of him playing video games accompanied by his humor.


In you have an audience and want to make money off of your Youtube videos, you can signup for Adsense. Adsense it the advertising engine that google uses, which will place advertisements on your videos and begin earning you money. As long as you are using Adsense, you can at least make a small amount of money. As stated, as your audience grows, so will your profits. 


This form of advertising is one of many that has come about with the development of technology and the growth of the internet. Years ago, most people wouldn't have thought that they could become the subject of which businesses would want to advertise through. Sites like Youtube have made this idea a reality, and the potential continues to grow.

- Paul Gielow

Sources:

- Berg, Madeline. "The World's Highest-Paid YouTube Stars 2015." Forbes. Forbes Magazine, 14 
Oct. 2015. Web. 10 Apr. 2016.

- Dickey, Megan Rose. "The 22 Key Turning Points In The History Of YouTube." Business Insider
Business Insider, Inc, 15 Feb. 2013. Web. 10 Apr. 2016.

- Lowry, Brian. "Review: ‘Scare PewDiePie’ on YouTube Red." Variety. N.p., 10 Feb. 2016. Web. 10 
Apr. 2016.

- Marvin, Ginny. "Nearly Every Google AdSense Publisher Must Comply With EU Cookie Consent, 
Not Just Those Based In The EU." Marketing Land. N.p., 28 July 2015. Web. 10 Apr. 2016.
- Rosenburg, Eric. "How to Make Money with YouTube | Investopedia." Investopedia. N.p., 24 Feb. 
2015. Web. 10 Apr. 2016.

2 comments:

  1. This is really neat to see the shift in marketing with this idea of individuals endorsing certain companies on their videos. What kind of growth do you think Youtube could potentially implement to improve this marketing scheme? Or do you think this is fully developed with no need to improve?

    ReplyDelete
  2. Youtube is having an interesting impact on our society. I think youtube stars endorsing product is an interesting way to market.

    ReplyDelete