Exactly one week from today comes the biggest day of the year for marketers. Super Bowl Sunday. Whether you're watching the game or the commercials, everyone is tuning in.
Super Bowl commercials have been talked about for years and the really great ones continue to live on. So, how do you create that commercial that will be remembered in 10 years? Theres a million ways to go about it. You could make it funny, emotional, logical, celebrity based, or totally outrageous. It's all been done before and they've all come out great. But, what is the one thing they are missing?
Many commercials tend to forget to represent the brand. Marketers get so caught up in making a memorable commercial that they forget to make the commercial memorable for the brand. It's easy to make a funny commercial or pay a celebrity thousands of dollars to say what you want. However, it's not so easy to get your viewers to remember what that commercial was for 20 minutes later. As a marketer, it is our goal to make our brand known.
I wish I could tell you the secret of how to do this, but there is no one way to accomplish brand recognition. It must be done differently by each company. This year, as you sit down to watch the game, notice the commercials. Think back about your favorite commercials at the end of the night. Do you remember what brand they represented?
By: Sydney Smith
This is very interesting! It makes me think about the Budweiser commercial we watched and talked about in class because the commercial itself has nothing to do with beer but the symbol of the horse and puppy remind people of that specific brand. It also has that emotional aspect in it that you talked about because people love animals.
ReplyDeleteExactly! Another great example
DeleteThis is very interesting! It makes me think about the Budweiser commercial we watched and talked about in class because the commercial itself has nothing to do with beer but the symbol of the horse and puppy remind people of that specific brand. It also has that emotional aspect in it that you talked about because people love animals.
ReplyDelete