Companies
have used marketing and advertising to attract customers to their products for
centuries. Of course, as time goes on, different mediums of advertising become
very effective as other forms that were once popular fade out. As a marketer,
tracking these patterns and studying the most successful ways to market a
certain product to the target audience is key to making sales.
Up until the early 2010s, advertising
through commercials was one of the most successful ways to get the product into
consumers’ homes. Since the introduction of DVR, TiVo, and Netflix, marketing
products through commercials is becoming less and less effective. While
marketing on television may be making its way to becoming obsolete, marketing on
the internet is taking over. Most people aren't watching commercials
anymore, almost everyone is on the internet and social media sites.
I can’t remember the last time I scrolled
through Twitter without seeing a promoted tweet for a product or checked
Facebook without being bombarded with advertisements on the sides of my feed. Before
watching a YouTube video you almost always have to watch a 30-second ad first. Also, companies can access what you’ve
searched and websites you’ve visited and place advertisements on pages you
visit tailored to products you appear to be interested in. I searched Sperry Duck
Boots over three months ago and still continue to see advertisements from
Sperry on almost every website I visit. I personally find it a little creepy
that companies can do this, but many people may find this helpful as it advertises
products to them that they may actually be interested in, not just random junk.
For marketers this is the perfect way to advertise products that the consumer
has shown to be interested instead of trying to guess what the consumer might
want to buy.
Whether you’re against advertising taking over your
computer and phone screen or not, it’s safe to say effective marketing is
definitely moving on to the World Wide Web.
By: Rachel Seyfarth
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