Online video is gradually becoming one of the most effective and efficient ways of marketing and advertising for a business. Video advertisements seen across the internet are similar to the ones that are seen on television, but normally they are shorter. Video advertisements do not simply show exactly what a product is or what a business does, there are also techniques that come into play that attempt to interest people in buying a product or paying for a business’ services. One common advertising technique used in commercials is testimonials, where a celebrity gives their approval of a product or business. The hope in using this technique is that the target audience will respond positively to the advertisement and product due to the celebrities presence, and that the chances of them purchasing the product will increase. This is just one example of the many techniques used in marketing and advertising, techniques that i will need to understand. My major is Media and Information, and I hope to work in video production, which may include filming or editing commercials. To create effective video commercials, correct use of advertising techniques must be implemented.
- Proactiv advertisement featuring a testimonial from Adam Levine, lead singer of the band Maroon 5.
After becoming aware of the advertising techniques that are used in commercials, it becomes easy to spot them in every day usage of television, the internet, and more. Learning about this has given me perspective on why specific advertisements are made the way that they are, and why they are or are not effective in marketing a product. Marketing could be considered the art of convincing people to buy things, and this art is perfected through proper advertising. Learning about the advertising techniques that are behind the success of many marketing plans has made the idea of marketing more clear, and the reasoning behind the decisions made in advertising a product make more sense.
- Paul Gielow
- Paul Gielow
A list of some advertising techniques:
Sources:
- "ADVERTISING TECHNIQUES." ADVERTISING TECHNIQUES. N.p., n.d. Web. 09 Apr. 2016.
http://www.forbes.com/sites/johnrampton/2015/04/17/how-video-marketing-is-changing-online/#59dfb435475d
- Harris, Steven. "The Option of Video Production & Its Role in Live Marketing." JackFrancis Media Ltd. N.p., 07 Feb. 2014. Web. 09 Apr. 2016.
- Rampton, John. "How Video Marketing Is Changing Online." Forbes. Forbes Magazine, 17 Apr. 2015. Web. 09 Apr. 2016.
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